In 2005, then-U.S. senators Barack Obama and Hillary Clinton introduced legislation inspired by "Sorry Works," a grassroots movement based on the intriguing idea that, if health care providers honestly acknowledge and apologize for mistakes, patients who otherwise feel insulted as well as injured are less likely to file a lawsuit. It is an evolving concept that quite appropriately remains a topic of significant interest and discussion ? not just for health care professionals, but for any substantial business organization seeking alternatives to the mounting burdens of litigation. It is time for the broader business community to at least begin considering the idea.