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FTC'S 'GREEN GUIDES': Businesses, beware

Businesses that make misleading environmental claims about the products or services they offer better watch out ? judgment day may be near. The Federal Trade Commission is revising its "Green Guides" for environmental marketing claims and courts have held that FTC guidelines should be given weight in determining whether a defendant's marketing claims are false or misleading. More ominously, several states have enacted laws that write part or all of the Green Guides into state law.
Published Thursday, May 08, 2008 6:15 PM by Law.com - National Law Journal

© National Law Journal. All rights reserved.

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